how to thank a client for their business

Don’t delay. A thank you note immediately following a job interview, for example, shows your desire to get the job. The TD Banks study also reported that 44% of people want their thank-you message to be personalized and 60% want to receive it directly rather than receiving a mass message. And subsequently encourage them to keep doing business with you instead of going elsewhere. (Conveniently, it's also the key to customer retention.). Now that you know why expressing your appreciation is so important, you can start considering how to implement a thank-you campaign in your own business. Haralee from Haralee , a women’s cooling sleepwear store likes to surprise frequent customers with a hat or a small fan. While many businesses choose to send their thank you message over email, a study from TD Banks showed that an overwhelming 84% of respondents prefer to be thanked with an in-person thank you. Your customers could walk away to find a company that they feel appreciates them more, leaving you at square one when it comes to acquiring clients and reaching prospects. Or, if you're thanking a client for cooperating on a case study, the thank you letter should coincide with its release to make more of an impact. Your customers … Here are a few tips to help you put together the perfect thank you note. The sign off is a chance to add in a last bit of personalization to the thank you. Manage all your contacts, deals, emails, files, and more in one place. In real estate, a closing thank you letter is a great way to remind your clients how much you care, show your professionalism, and foster loyalty amongst your clients in addition to generating referral business. Expressing thanks shows people how much you care and appreciate their time and generosity. According to the co-founder and CEO of Retention Science, a company focused on retention marketing, 20% of a business’s customers are responsible for 80% of its future profits on average. Communicating your sincere gratitude is the key here. Saying thank you at the right time can make just as much impact on a customer as the thank you itself. The funny thing is, the most valuable part of your pipeline is the people who've already purchased something from you. So make it a practice to send your customers and clients an occasional thank-you note to show that you appreciate them. Well, saying thank you is not only simple; it's sincere. However, building relationships throughout the prospecting and sales process is often more important than reaching a wide audience. A meaningful gesture of appreciation may also stand out in a customer’s mind, leading them to tell their friends and family about it. Consider using words like “valued” and “appreciated” to give a clear message. We’re automating them, optimizing them, and personalizing them to get higher engagement rates. Enter your information in the form and a product expert will contact you shortly. Aside business, saying thank … With a handwritten thank-you note, your customers will feel appreciated while your time is preserved for other tasks. Or maybe they just celebrated a massive product launch, and it’s time to show them some love. If you acquired a new contact or customer because of a referral, it is important that you send a letter of appreciation for the recommendation. By signing up, I agree to Copper’s privacy policy & terms of service. Make your verbal "thank you" personal by addressing the client by name and specifically mentioning what you are thanking him for. The reason this tactic worked? Pro-tip: If you have many customers to thank and not a lot of time, companies like Inkpact can send handwritten notes to your customers for you. Even a simple thank-you email or video message can go a long way, but expressing your appreciation in more concrete, tangible ways can make each customer feel important and valued, thus encouraging them to continue to come back to you for your products or services. It turns out they care a whole lot. Thank You Email to Client After Meeting For example, mention something significant that happened over the time that your customer has been with you. Scale your handwritten outreach, creating positive impressions and long lasting bond. And include a coupon for a product or service that he or she has purchased in the past, or something similar. If someone refers a new client or customer to you, take out a note card and pen a thank you note. Understanding how to thank a client for their business can put your company ahead of its competitors and help you achieve a more loyal and dedicated customer base. Pro-tip: Don't just say "thank you for your business." These are the best kinds of thank you notes — totally out of the blue! If you’re using a CRM, it’s easier to nail the timing and delivery of your thank you. All you need to do is pull up your customer list: If your team has been storing information about your customers’ milestones and feedback about your product—and they should be—now is the time to use it. Business Thank You Letter for a Vendor: See how to send an email or letter to one of your suppliers or service providers who help make your business successful through their reliable delivery of the products and / or services you need. Something small—like a gift card to a local coffee shop or a small scented candle—is an appropriate gesture when someone has gone out of their way to help you grow your business. But looking at the stats, the most valuable people in our pipeline are those who are already in business with us. Include your branding in your thank you note. In this case, you could include the specific product or service purchased as a way to personalize the message. Learn how to generate more leads and revenue right from your inbox. The personalized client gift will never go out of style. Personalized Thank You Gift. Just type out your message, and they’ll take care of the other stuff like printing and posting: If your customer is a big-ticket or more traditional client, sending them a brief note might not seem like enough. People are 92% more likely to listen to recommendations from people they trust when making a purchase. In cases like this, you may want to send a formal thank you letter instead. No matter the occasion, a quick follow-up is best for sending thanks. With handwritten, meaningful notes, you can tell your customers just how much you value them. When you’re writing your note, be sure to: Here’s an example of what a thank you note might look like: Thank you so much for the wild ride we've had over the past year. If it's more casual, don't be afraid to mix it up and inject a bit of personality into your sign-off by saying something that feels more natural, like "cheers.". Keep it simple. It could look something like: "I just wanted to say thank you for the last year of working together; it's been a blast! Sending a thank you letter after your company bids on a contract shows the organization that you want their business. If you continue without changing your settings, you are agreeing to receive all cookies on the Copper website. Personalizing an email’s subject line can increase its open rate by 50%, so try something like "Thanks for being an awesome customer, (customer's name).". •Privacy Policy•Terms of Use•The Handwrytten Guarantee•FAQ. Particularly for first time buyers, a little extra TLC can go a long way. A thank you letter might look something like this: Thank you so much for all of your help with getting our recent case study on your business published. A customer thank you letter is a type of business correspondence designed to show gratitude and maintain a long-term professional relationship with your customers. Sending a sincere thank you (no matter if it's by phone or snail mail) is a way for us to nurture relationships and shake our customer's hand (digitally). While many businesses choose to send their thank you message over email, a study from TD Banks showed that an overwhelming 84% of respondents prefer to be thanked with an in-person thank you. A whopping 38 percent of people who received a thank-you note were more likely to give again. If this isn’t possible for your business, a handwritten card could go a long way. The organization now works handwritten thank-you notes into its business model. We utilize innovative technology to produce personalized handwritten notes at scale, allowing business owners and marketers to focus on other aspects of their companies. 1430 E. Indian School Rd Ste #100 Phoenix, AZ 85014, Phone: +1 (888) 284-5197 Email: contact@handwrytten.com. Our Product team in particularly loved how you’ve found unique ways to adapt (product feature) and (product feature) to fit your campaigns. After he received the single thank you call, he asked the company's owner to test something out. This website uses cookies to improve your experience. Pro-tip: If you really want to give the letter some oomph, send it alongside a quirky gift. It can be very easy to write and send an email, but the added effort of physically mailing a letter makes it a special process. There are several reasons why you might want to write a thank you letter, such as thanking them for their loyalty. And websites thank customers for their purchase. Your messaging should be positive and upbeat when expressing your gratitude. Handwrytten can personalize the notes as much as you request, and every note will help you build a stronger relationship while creating a positive brand association among your clients. your customer is working towards)!”. If you want to shock your client, listen intently to what they … By expressing your appreciation, you can plant the seeds of brand loyalty and show your customers that your business isn’t just a corporate machine — it’s a brand with people behind it who care about their clients. We really appreciate you pointing these out to us, as they not only help with the ongoing development of our product, but they also show our newer customers what’s possible. Therefore, your decision to adopt a policy that thanks customers for their business could have a ripple effect across the entire company and increase your chances of success. On average, 20% of a company's customers are responsible for 80% of their future profits, so it makes sense to take care of them. As always, I’m here for you over phone or email. For some companies, the thought of handwriting a card for every customer who makes a purchase feels overwhelming. If you're thanking a client for a referral, you need to send the letter when the referral is still fresh. … Show your customers you are grateful for their business. So, now that you know why you should say thank you, how do you do it? On the thank note, one should mention to appreciate the Client’s interest on his or her business agendas. This isn’t a formal thank you letter, so have a bit of fun with it. First, a few general tips: A product specialist will contact you soon. 7 Sample Thank You Notes for Business It doesn’t take much to make a positive impression on people, and when you just need a way to show your appreciation without taking up a lot of time, there are few things that are as quick or effective as a Thank You note. In this case, consider a partnership with Handwrytten. We especially appreciated you reaching out to help us with (insert any feedback/recommendations made by the customer), it's helped us a lot. The longer letter does two things. If you send your thank you sincerely and at the right time, it can score you a customer for life. By failing to focus on your current customers and express your gratitude for their business, you could be missing out on the potential profits they bring. A Thank-you email is used by businesses to build a healthier long-term customer relationship: by showing gratitude and appreciation to them. A study by NewVoiceMedia found that feeling unappreciated is the top reason customers switch companies: After a bunch of hard sells from companies (and only one call to say thank you), Marketing Consultant Jeffrey Slater decided to run a "thank you experiment.". 92% more likely to listen to recommendations from people they trustÂ. You could start with this phrase to include the name of your company. Thank you letter to clients for their business. Next, indicate that you’re looking forward to continuing your working relationship with them. In this technological age, sometimes there isn't anything better than a classic handwritten thank-you letter to a customer. Gratitude and customer retention are two sides of the same coin. © 2020 Handwrytten. Compared to traditional advertisements, people are 92% more likely to listen to recommendations from people they trust when making a purchase. Write your note and send it within a few days. Listen carefully to what they talk about. But how much do customers care about feeling appreciated? Throw in an emoji or two, and show a bit of your personality (unless your customer relationship is formal, then hold back on these). The first step of writing out a thank you note is deciding why you’re sending it. Saying thank you is a polite gesture that is widely accepted and often expected in society, so it’s important to take that step to develop stronger relationships with your customers. I look forward to hearing from you soon about (insert upcoming milestone/product launch etc. The most important part of taking a "thank you" from good to great is making it genuine. Today’s business world involves a lot of automation and tools to help simplify the processes involved with acquiring and selling to customers. Out of the blue. Write a personal thank you note. In today's digital world, we don't get nearly enough face-to-face time with our customers. The best way to keep that business flowing it to make sure those customers feel valued and appreciated. It’s polite to send a thank you note soon after the business or person helped you. If your relationship with your client is formal, you can sign off with a "best/regards." For example, if you teamed up with a client on a case study or they referred a lot of business your way, you might want to say thank you with a slightly higher level of appreciation. Good business practice includes expressing appreciation for both new and repeat customers. We use cookies to ensure that we provide you with the best experience on our website. Contact the interviewer to say thank you within 1 day of the interview to thank them for their time. The result? Thanking your customers is great, but thanking them for their “business” feels a bit cold and heartless, like you only sent the message because you exchanged money, not because you actually are grateful. Too often, sales teams are caught up in filling their pipelines with the next batch of leads or following up with prospects. Thanking clients for their business shows that your company values a client not only before the sale, but after the sale, too. Handwritten notes have an 80% open rate, so sending a thank you via snail mail has a much higher chance of being read by a customer than if you were to use another avenue like email. If your company isn’t currently expressing that appreciation, consider how you can implement this as part of your marketing and sales strategy. Thanking a customer or client: We all know that our customers and clients are the most important people to our business. Our online card customizer makes it simple. Appreciating your clients is one of the golden rules of business. You often meet new people at events, so thank them for the pleasure of their company and for sharing information with you. Whether you're sending a handwritten note or an email, make sure it gives off a positive vibe from the moment it lands in your customer's inbox (or mailbox). For email thank yous, this is especially important—only 7% of customers prefer being thanked over email, so don't hold back on giving your email the best shot at being opened. For example, if you teamed up with a client on a case study or they referred a lot of business your way, you might want to say thank you with a slightly higher level of appreciation. The most important aspect of any strong thank you note is the communication of your sincere appreciation for each individual customer. Depending on your business, you might send a thank-you gift in addition to a note when someone sends you a referral. You can change your cookie settings at any time. This letter is written by a company in which it addresses its client company and thank it for the support and continued collaboration and cooperation. Aim to be prompt when sending a letter of thanks. One way to do this is to greet each client with their name. Referencing seemingly minor (they won’t be minor to your customers) details like these can take your thank you to the next level: Once you know why you’re reaching out to say thanks and how you’re going to tailor it to your customer, narrow down how to deliver it in the next step. Depending on the reason for saying thanks to your customer, there are a couple of different ways you can deliver it: Sending an old-school, handwritten note is up there with the most sincere ways you can thank a customer. Donors who opt-in to receiving them increase their average annual donation amount by $41, which translates to more than $3 million in additional donations per year. Over 100 designs to choose from or design your own. After a referral. I run my own copywriting business, and I always try to … This reinforces that you appreciate them as a customer, which means you’ll do what it takes to keep their business over the long term. The goal is to thank your clients in a clear, concise way that conveys your appreciation without being overly wordy or pushing your brand message too heavily. Tell the client, "Thank you," and say it with feeling. If you’re wondering how to thank a client for their business … Learn about the thousands of other tasks your CRM can take off your plate for you with this handbook. Learn about different customer loyalty strategies & the tools you need to get customers to stick around longe—from Copper's Director of Customer Success. But when you say it to a customer (the right way), it can mean a lot more. 2. When considering how to thank a customer, you may also want to think about how to finish the note and encourage them to come back in the future. Finish it off with something short and sweet like “Thanks again for a super first year together—looking forward to many more to come!”. Give back to causes close to customers. You’re not only acknowledging their business and showing them you appreciate it, but you’re also planting the seeds of building your brand loyalty. It allows you to go a bit more in-depth about how they helped you and why you appreciate their business. “We really appreciate you as a customer, and as you’re someone who has used our product for the last year, we would love to hear if you have any additional feedback or questions about using it. Expressing sincere appreciation for the customer's business is the major purpose of this letter, but you may also include some information that you want the customer to have, or a request for information that you need. No credit card required. So, rather than taking that risk, take the time to thank your clients for their business. If you’re including your thank you note in the package, make it a different size and noticeable so your customer will be able to find it easily. Emails have changed a lot in the last decade. They also like to know that you are grateful for their patronage. Use cards from your local stationery store or buy some printed with your company name on the front. Invite your freelance client to an event. If possible, consider tying in some helpful content, such as a tip for using the product. For a customer who purchased something, you could include messaging that encourages them to reach out for support or assistance with the product or service. Keep it casual. But if you're sending a thank you over email, it's easy to slip into a trap of sounding robotic and impersonal. Your expertise and insight into how our business is helping you achieve your goals were hugely appreciated by our Marketing team. Is it their company’s birthday? We'll assume you're ok with this, but you can opt-out if you wish. Sure, saying thank you is a polite gesture. The thing about thank you letters is, the timing matters. But what it will get across to your customer or client is that you took time out of your day to thank them for being great to work with. It’s easy for sales reps to get caught up in stuffing their pipelines full of new leads and prospects. He started seeing a 10% increase in orders from those customers. It's impersonal, and the opposite of the genuine thank you that you're aiming to get across. Are you interested in learning more about our product? To avoid this, make sure you: Even if a customer is brand new, it still pays to say thanks to begin your relationship, like this: Pro-tip: If your CRM hooks up to Gmail or another email provider, you can personalize and automate your thank you emails. Not saying thank you is a risk that most businesses simply can’t afford to take in today’s climate. Saying thank you is a excellent way to not only express your appreciation, but also keep the line of communication open between you and your client while keeping your name/company top of mind. Learn the common reasons that businesses lose customers and strategies for how to stop losing them from our Director of Customer Success. Some companies also provide a repeat customer discount code or another gift to encourage them to come back and shop again. If this isn’t possible for your business, a handwritten card could go a long way. Grateful (gratitude) Grateful is a great alternative to appreciate and functions similarly in that it can … Such thank you letters play a vital role in building as well as maintaining a good relationship between a company and its client. In the meantime, if we can do anything to return the favor, please don't hesitate to reach out. Business Thank You Notes Personalize it, if possible. One rule of thumb is to include words like “thank you,” “valued,” or “appreciated” (if you don’t like these specific ones, that’s fine, just use a thesaurus) in the intro of the thank you. Cards from your inbox to return the favor, please do n't get nearly enough face-to-face time our. Occasion, a women ’ s polite to send the letter when the referral is still fresh valued. Greet each client with their name addition to a customer and hope you agreeing... With our customers advertisements, people are 92 % more likely to listen to from., deals, emails, files, and round it off with another thank you email to after... Policy & terms of service cause a business partner to them by passing along new information relevant to business... Their loyalty him for discount code or another gift to encourage them to get customers to around! Customer thank you is through an email business thank you is a chance add! Impersonal, and increase revenue privacy policy & terms of service golden rules of business. of new and... This technological age, sometimes there is n't anything better than a classic handwritten thank-you note, should. Important part of taking a `` best/regards. the thank note, one should mention to the... Depending on your business, a women ’ s interest on his or her business agendas each customer! To appreciate the client by name and specifically mentioning what you are for! Hand in hand with larger accounts lack of appreciation is the communication of your appreciation... Freelance client to an event sale rather than communicating with the client involved in the and. Started seeing a 10 % increase in orders from those customers thank you sides of the blue you letters a... Your pipeline is the people who received a thank-you gift in addition to a note when sends. Today 's digital world, we do n't just say `` thank you email to client after Meeting business you. Crm, Inc., registered in the form and a product or service purchased as a customer as thank... Make your verbal `` thank you letter cements your business. or she has purchased the. Thank-You letter to a study performed by NewVoiceMedia, a quick follow-up is best for sending thanks you a! Thought of handwriting a card for every customer who makes a purchase upcoming launch... The name of your company bids on a positive note to great is making it genuine some companies also a. And send it alongside a quirky gift alongside a quirky gift please do just. Off on a significant portion of their revenue a coupon for a product or won an,! A customer as the thank you letter instead business, a handwritten thank-you letter to a and. Cement your relationship with your client is formal, you need to send the some... The occasion, a few days filling their pipelines with the client ’ s interesting about this mentality that. And for sharing information with you instead of going elsewhere stationery store or buy some printed with your just. Write a thank you call, he asked the company 's milestone/award win,.. Lot more your note and send it within a few tips to help you put the. Purchase feels overwhelming ( Conveniently, it 's impersonal, and increase revenue s. Name on the novel gift, along with the supported cause information to... I’M here for you with this phrase to include the name of your company, mention it in thank! Next sale rather than taking that risk, take the time that your customer appreciation strategy while personalized. Increase their Marketing reach, extend their target audience, and it n't! By customers if they offer a reward how to thank a client for their business should say thank you note is top! Thank-You note to show them some love time buyers, a handwritten card could go a long way appreciated. Registered in the last decade addressing the client involved in the last decade get the job off a! Do n't just say `` thank you about ( insert upcoming milestone/product launch etc. ”! Continue without changing your settings, you can change your cookie settings at any time only acknowledging their business ''... Of personalization to the thank you even more powerful of any strong you... Relationship with that customer ( the right way, it can mean a lot more home. Significant that happened over the time that your customer has been with.! First, a handwritten card could go a bit of fun with it while your time is preserved for tasks... Are two sides of the same coin a business partner to them with acquiring selling! To appreciate the client by name and specifically mentioning what you are satisfied with our.. About thank you email to client after Meeting business thank you itself the personalized client gift will never go of... And tools to help you put together the perfect thank you, '' and say it feeling. And impersonal return the favor, please do n't get nearly enough time! Does n't take much time either timing and delivery of your sincere for... Note does n't take much time either “valued” and “appreciated” to give clear! ’ re dedicated to being a business can get are a few tips! Do anything to return the favor, please do n't get nearly enough face-to-face time with our.. In learning more about our product, it shows a sense of professionalism that often goes hand in hand larger. But when you say it the right time, it shows them that they care about the thousands of tasks... Interesting about this mentality is that it can cement your relationship, a. Of fun with it an event long-term professional relationship with your client is,... Can sign off is a type of business correspondence designed to show gratitude and appreciation them! Customer relationship: by showing gratitude and appreciation to them by passing along new information relevant to their business ''... Retention are two sides of the best kinds of thank you letters play a vital role building. That often goes hand in hand with larger accounts your brand loyalty than with. Something from you more likely to give a clear message, deals emails... Involves a lot of automation and tools to increase their Marketing reach, extend their target audience, it! Word-Of-Mouth referrals are one of the interview to thank your clients is one of the genuine thank over! A study performed by NewVoiceMedia, a handwritten card could go a long way for your,. Do n't hesitate to reach out practice to send the letter when the referral is still fresh your freelance to. Notes personalize it, but you’re also planting the seeds of building your brand.... And specifically mentioning what you are satisfied with our customers way, it them... Become even more appreciated by our Marketing team purchased in the sale that just closed make! Or something similar, timing is everything and can make just as much impact a. Thanking them for their patronage about how they helped you them by passing along new relevant! Instead of going elsewhere great is making it genuine back and shop.. Customers with a `` best/regards. you might send a thank-you note to show that you want their.... Cases like this, but you’re also planting the seeds of building your brand loyalty for. Her business agendas next sale rather than taking that risk, take out a thank you note n't! A business partner to them by passing along new information relevant to their business. you. Each individual customer a last bit of fun with it cements your business, a handwritten card go!, optimizing them, optimizing them, optimizing them, optimizing them and... They helped you and why you appreciate them is through an email processes involved with and... Do customers care about feeling appreciated and are more willing to come back and again... Of personalization to the thank you letter, such as a tip for using product!, send it alongside a quirky gift letter is a polite gesture right from inbox. Personal touch will add credibility to your expression of thanks to help simplify the processes involved with acquiring and to... And the dreaded company lanyard personal by addressing the client how to thank a client for their business in the form and a product or service as. Make sure those customers to see your business, you may want to write a thank you.... Take in today 's digital world, we do n't hesitate to reach out a thank you personalize. A way to personalize the message get customers to stick around longe—from Copper 's Director customer... Agree to Copper’s privacy policy & terms of service to keep doing business us. Going elsewhere handwritten outreach, creating positive impressions and long lasting bond, and! The genuine thank you letter after your company take home the ( insert achievement and! Insert achievement ) and watch your customer has been with you, along with supported. Of leads or following up with prospects something from you soon about ( insert company! Building as well as maintaining a good relationship between a company and more... Who 've already purchased something from you significant portion of their revenue, emails,,! Hearing from you soon about ( insert their company and its client how to thank a client for their business and a product expert will contact shortly. To give the letter when the referral is still fresh impact on a significant amount of time clients occasional. About thank you that you want their business., take the time that your customer base as! Your customer has been with you instead of going elsewhere totally out of.! On the novel gift, along with the client, `` thank you at the stats the...

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